North Roots
branding / copy / layout / illustration / ui / web design
North Roots is a community garden located in North Philadelphia on a mission to fight food insecurity by providing fresh local produce to the community and educating volunteers on how to grow a successful garden. The brand for North Roots is playful and colorful in the hope of inspiring new gardeners and gatherers with each season.
No Place Like (Row) Home:
The North Roots logo features a typical Philly row home because it’s something residents can easily identify with and relate to their community. This recognizable row home is paired with playful illustrations of fruits and vegetables to create a brand that is bright, friendly, and inspiring.
I created a series of postcards featuring hand-drawn typography to mail out to the community to encourage residents to enroll as volunteers or donation recipients. The typography has a whimsical style that matches the illustrations and maintains the friendly feeling of the brand.
All participants, donors, supporters, and interested residents receive a booklet that tells the story of North Roots and how it began. The booklet also provides more details about the programs offered by the garden.
North Roots’ social media wants to get the community excited about gardening. They highlight their volunteers’ hard work, share upcoming events, and offer occasional gardening tips.
T-shirts are provided to all volunteers and campers, but additional shirts can be purchased, and profits go right back into the garden to pay for materials and maintenance. Designs can rotate with the growing seasons, so even if a volunteer already has a t-shirt, there are plenty of opportunities to get a new design and represent North Roots in style.
The bus is a popular mode of transportation in Philly, especially for North Philadelphia residents. Bus stop ads are a great way to spread the word about the work North Roots is doing.
The North Roots website serves as a hub for anyone interested in getting involved in the organization. Learn more about their mission and easily sign up to become a volunteer.