branding / packaging / copy
Moove is perfect for the daily commuter looking for a quick, healthy, and delicious alternative to traditional dairy. With ultra-portable and spill-proof packaging, Moove fits seamlessly into your routine whether you're enjoying it in your coffee, cereal, or straight from the bottle. Available in a range of flavors, from Vanilla Almond to Extra Creamy Oat, and Unsweetened Coconut, Moove has something for every commuter lifestyle.
In a refrigerator aisle full of non-dairy milks, there's only one as bright, playful, and color-coded as Moove. The monochromatic labeling means consumers can shop with confidence and ease, but the bottles are just color-coded. Each flavor variety has an icon that replaces the "o"s in Moove and repeats several times around the bottle. From the label to the cap, it's easy to see what flavor you're grabbing.
