layout / illustration
The Center for Creative Land Recycling (CCLR) Park Funding Framework is a guide for funding parks, open spaces, and other recreational amenities. It systematically explains how to build a creative funding strategy and offers specific resources and case studies. This information can be complex and overwhelming, but this guide's soft and stylish design makes it much more approachable.
Illustrations throughout the document connect the funding concepts to the people performing them. The illustrations are minimal, and the people are ambiguous, allowing the guide to remain approachable to a wide audience.
When we chose to expand upon the CCLR color palette, I knew that I wanted to incorporate light pastels to contrast the dark navy. The additional colors are inspired by nature (sun, earth, and water) and lend a softness to the document.
Some of the illustrations from the guide were also used in social posts to promote the launch of the guide. The simplicity of the illustrations allowed them to be used more flexibly.
