Let's Create a Park!
layout / illustration
A Creative Guide for Creative Funding
The Center for Creative Land Recycling (CCLR) Park Funding Framework is a guide for funding parks, open spaces, and other recreational amenities. It systematically explains how to build a creative funding strategy and offers specific resources and case studies. This information can be complex and overwhelming, but the guide's soft and creative design makes it approachable and engaging.
Illustrations throughout the document connect the funding concepts to the people performing them. The illustrations are minimal, and the people are ambiguous, so that the guide remains approachable to a wide audience.
When we chose to expand upon the CCLR color palette, I knew that I wanted to incorporate light pastels to contrast the dark navy. The additional colors are based in nature (sun, earth, and water) and provide a softness to the document.
Some of the illustrations from the guide were also used in social posts to promote the launch of the guide. The simplicity of the illustrations allowed them to be used more flexibly.
