Let's Create a Park!
layout / illustration
The Center for Creative Land Recycling (CCLR) developed a Park Funding Framework to help communities navigate the complex process of funding public parks, open spaces, and recreational amenities, particularly in historically underinvested areas. My task was to transform that framework into a digital and printed booklet to be shared with CCLR's audience.
Funding can be an intimidating subject to approach, but this booklet is not. Its clear typographic hierarchy, soft color palette, and simple illustrations make it easy (and maybe even enjoyable) to read through.
Illustrations throughout the guide give the eye a place to rest between dense sections of text without distracting from the content, and their simple line-drawn style keeps the visual tone consistent. The figures don't represent any specific individual because this guide is meant for a broad audience, and that ambiguity was intentional. A resource about equitable park access should feel like it's speaking to everyone.
The project started as a short brochure, but the content quickly outgrew that format. I adapted it into a 32-page saddle-stitch booklet with enough room for all the reference material, including funding source tables, case studies, and step-by-step frameworks.
The minimalistic style also made the illustrations incredibly versatile. When it came time to promote the guide's launch, I was able to pull them directly into posts made for LinkedIn. Their simplicity translated effortlessly from a dense printed booklet to a clean social media graphic, which goes to show that thoughtful asset design early in a project can save a lot of work down the line.
