Let's Create a Park!
The Center for Creative Land Recycling (CCLR) developed a Park Funding Framework
layout, illustration
Funding a public park is a complex, multi-step process that can feel overwhelming, especially for communities that lack the institutional knowledge or resources to navigate it. The Center for Creative Land Recycling had developed a comprehensive framework to help, but the content was dense and technically involved, spanning grant stacking, phase-based budgeting, and community-led development strategies. The challenge was organizing all of that information into something that a broad audience, from seasoned park professionals to first-time community advocates, could actually pick up and use.
My job was to make the complex feel approachable. A warm editorial palette, clear typographic hierarchy, and a thoughtful layout system gave the content room to breathe. It made navigation easy regardless of how much the reader already knew going in.
Illustrations throughout the guide give the eye a place to rest between dense sections of text. The ambiguity of the figures was intentional. This guide is meant for a broad audience, and a resource about equitable park access should feel like it's speaking to everyone.
The project started as a short brochure, but the content quickly outgrew that format. I adapted it into a 32-page saddle-stitch booklet with enough room for all the reference material.
The minimalistic style also made the illustrations incredibly versatile. To promote the guide's launch, I reapplied them to a graphic for LinkedIn. Their simplicity translated effortlessly from a dense printed booklet to a clean social media graphic.
