Let's Create a Park!
layout/illustration
The Center for Creative Land Recycling (CCLR) Park Funding Framework is a guide for funding parks, open spaces, and other recreational amenities. It systematically explains how to build a creative funding strategy and offers specific resources and case studies. This information can be complex or overwhelming, but my task was to present it in an approachable and enjoyable way.
Illustrations:
I created a set of illustrations aimed at connecting the funding concepts to the people doing it all. I kept the illustrations minimal and the people ambiguous so that the guide would remain approachable to a wide audience.
I was encouraged to take creative liberties while still using the CCLR brand guide as a reference. I ultimately kept the Navy Blue, the base of the CCLR color palette, and expanded on it, choosing colors that felt bright but still tied to nature. These colors were used to organize the document and color-code each "step" in the guide.
Some of the illustrations from the guide were also used in social posts to promote the launch of the guide. The simplicity of the illustrations allowed for more flexibility in the way they were used.
