NFK2050 Comprehensive Plan
brand strategy / brand messaging / visual identity / layout
City planning documents are dense, intimidating, and rarely feel like they were made for the average resident. For a plan that depends on broad community participation to succeed, that's a real barrier. Norfolk's Comprehensive Plan, NFK2050, needed a brand identity that's approachable, inclusive, and genuinely rooted in Norfolk, so residents feel invited into the process rather than talked at.
Norfolk, Virginia, is defined by its relationship with water. It's surrounded by it, and that geography was the starting point for the visual identity. With its distinctly coastal themes, NFK2050 resonated with the community and built a connection between Norfolk's people and the future of their city.
