NFK2050
branding / layout / board game design / social media
Planning Today, Building Tomorrow
NFK2050 is the process of creating a new Comprehensive Plan for the City of Norfolk, Virginia. The Comprehensive Plan relies heavily on public input to ensure that the vision, goals, strategies, and actions it contains represent a unified direction from the community. Once adopted, NFK2050 will be used to guide the City’s decisions on many topics that affect the daily lives of residents and stakeholders.
The Brand:
Norfolk is a city surrounded by water. Its maritime heritage and coastal culture are important to its geography and to its residents' lives. That's why water is such a significant motif for this brand. From the logo to the color palette to the recurring wave pattern, NFK2050 is focused on a future with water.
Interacting with Residents:
Engaging with residents is an essential part of the planning process, specifically gathering their feedback. We created a game as a fun and interactive way to see how residents felt about the goals and actions we had developed. The game involved several action cards split into five topics, and a double-sided response card where participants would voice their initial concerns or support for an action.
Plan Elements:
The plan was organized into four main pillars, and each of these pillars had a badge icon associated with it. These badges were used in the plan and on informational handouts, and even simplified into coloring pages for kids' engagement activities.
