NFK2050
branding / layout / board game design / social media
NFK2050 is the process of creating a new Comprehensive Plan for Norfolk, Virginia. The Comprehensive Plan relies heavily on public input to ensure the vision, goals, strategies, and actions contained in the plan represent a unified direction from the community. Once adopted, NFK2050 will be used to guide the City’s decisions on many topics that affect the daily lives of residents and stakeholders.
The Brand:
Norfolk is a city surrounded by water.
The Process:
Interacting with Residents:
Engaging with residents is an essential part of the planning process. About halfway through, we created a game as a fun and interactive way to get residents' feedback on plan goals and actions. The game involved several action cards split into five topics, and a double-sided response card where participants would voice their initial concerns or support for an action.
I led the design of the game visuals, including five illustrations for the cover of the action cards and the double-sided response cards. I also created a three-sided table tent that could be seen by all participants at the table, with questions to help guide their discussion.
The Plan: