NFK2050
branding / layout / board game design / social media
NFK2050 is the process of creating a new Comprehensive Plan for Norfolk, Virginia. The Comprehensive Plan relies heavily on public input to ensure the vision, goals, strategies, and actions contained in the plan represent a unified direction from the community. Once adopted, NFK2050 will be used to guide the City’s decisions on many topics that affect the daily lives of residents and stakeholders.
The Brand:
Norfolk is a city surrounded by water.
The Process:
Interacting with Residents:
Engaging with residents is an essential part of the planning process. About halfway through, we created a game as a fun and interactive way to get residents' feedback on plan goals and actions. The game involved several action cards split into five topics, and a double-sided response card where participants would voice their initial concerns or support for an action.
I led the design of the game visuals, including five illustrations for the cover of the action cards. Each illustration matched the theme of that action card. Embracing Nature, for example, shows people enjoying a park.
The game had to be developed rather quickly, and mostly printed and assembled in-house. With limited materials and time, we had to get crafty. The response cards were printed on a single sheet of paper, folded in half, and then glued to a popsicle stick. The "table tents" were long sheets of paper with a repeated design across three panels. After they were printed, I just folded the paper into a triangular tube and they were ready to stand front and center on the tables.
Four Pillars of NFK2050:
NFK2050 is a large comprehensive plan with over 300 pages. The goals and actions section of the plan
The Plan:
pillar badges