Laguna is a funky and fluid typeface inspired by water. Laguna is perfect for creative branding, posters, and editorial work. The font includes upper and lower case characters as well as some punctuation. I also created three Instagram stories to promote the typeface on social media.
Laguna resembles the movement of water, the way it beads, drips, and flows. I began by sketching the lowercase n, m, h, and a because they act as building blocks for the rest of the typeface. After sketching, I drew those four letters in illustrator and eventually moved them into glyphs so I could perfect them. For many letters, I could use elements from the n, m, h, and a but I needed to go back to the sketch stage for letters like U, S, and Y. The fluidity of the typeface meant that I could use a less rigid structure when creating the entire alphabet.
Instructor: Thomas Uhlein